Designer Toys
Character economies and blind-box culture continue to build global momentum.
Collectible Culture Intelligence
Culture.
Measured.
Signals, research and benchmarks for collectible culture.
KAIOS™ tracks brand strength, community momentum, demand and cultural relevance across the global collectible economy.
KIDULTS 100™ Live Preview
01Pokémon98.7
02LEGO97.4
03Pop Mart95.9
04Disney94.8
05Bandai93.6
100Tracked Brands
7Core Categories
6Weighted Factors
MonthlyBenchmark Cycle
What Matters Now
Three categories defining collectible culture this month.
A concise editorial layer for market participants tracking cultural momentum and collectible demand.
Trading Cards
Established collector liquidity remains strong across premium IP-led ecosystems.
Premium Figures
Limited releases, fandom depth and display culture support long-tail demand.
Global Benchmark
KIDULTS 100
A benchmark for collectible culture, ranked by brand strength, community, demand, secondary-market activity, revenue momentum and global reach.
| Rank | Brand | Category | Score | Momentum | Outlook |
|---|---|---|---|---|---|
| 1 | Pokémon | Trading Cards | 98.7 | 94 | Positive |
| 2 | LEGO | Collectibles | 97.4 | 91 | Stable |
| 3 | Pop Mart | Designer Toys | 95.9 | 96 | Positive |
| 4 | Disney | Entertainment IP | 94.8 | 88 | Stable |
| 5 | Bandai | Figures | 93.6 | 90 | Positive |
| 6 | Hot Toys | Premium Figures | 91.8 | 84 | Stable |
| 7 | Bearbrick | Designer Toys | 90.9 | 87 | Positive |
| 8 | Funko | Mass Collectibles | 89.4 | 78 | Watch |
| 9 | Magic: The Gathering | Trading Cards | 88.7 | 82 | Stable |
| 10 | Warhammer | Gaming IP | 87.9 | 85 | Positive |
| 11 | Marvel | Entertainment IP | 87.2 | 80 | Stable |
| 12 | Star Wars | Entertainment IP | 86.5 | 79 | Stable |
Signals Dashboard
Market activity distilled into cultural intelligence.
Demand, community, momentum and activity are normalized into one cultural intelligence layer.
Demand
94High conviction
Community
91Rising participation
Momentum
89Positive trend
Research Archive
Editorial intelligence for collectible culture.
Research designed for brand owners, investors, collectors and institutions.
Why Pop Mart Matters
Character IP, scarcity and community-led demand.
The Rise of Character Economies
How collectible brands become cultural ecosystems.
Collectibles as Cultural Assets
From fandom objects to structured market intelligence.
The Future of Designer Toys
From niche subculture to global collectible category.
Enterprise Intelligence
Benchmark licensing, data feeds and custom collectible intelligence.
Enterprise packages may include KIDULTS 100™ licensing, premium research, category reports, data exports and custom coverage.
Benchmark LicensingData FeedsResearch AccessCustom Reports
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